On One Hand

December 30, 2005

Cigarette Smoke

Filed under: Uncategorized — ononehand @ 2:20 am
Tags: ,

A new TRUTH commercial is more ridiculous than any I’ve ever seen. It suggests we consider the following logical process:

Premise) Cigarette smoke contains methane.
Premise) Cow farts contain methane.
Conclusion) Ergo, smoking cigarettes is like sucking a cow’s ass!

I can’t beleive they actually put that on TV! Oh noble orange cardboard “TRUTH” arrow, what would we do without your wisdom? And what else can we infer using your sound and irrefutable logical process?

Premise) Wheat gluten contains a lot of RNA.
Premise) The HIV viruis contains a lot of RNA.
Concluson) Eating wheat products is like eating AIDS!

Premise) Sunlight contains high-frequency, cancer-causing radiation.
Premise) Emission from nuclear explosions contains high-frequency, cancer-causing radiation.
Conclusion) Going out in the sun is like nuclear war!

Not to defend smoking, but this campaign is ridiculous. But an even more ridiculous campagin consists of the anti-cannabis TV ads sponsored by the Association for a Drug Free America, hoping to convince us that marijuana is the cause of everything from car accidents to career failure to accidental shootings. Alcohol, on the other hand, is unmentioned by the campaign (while it’s no secret that alcoholic beverage companies like Budweiser and Coors donate millions to the politicians who ultimately allocate funding to the government’s anti-weed propaganda). My question is, if you’re concerned about the harm caused by drug abuse, why not focus on the drugs that, I dunno, CAUSE HARM. If they ran an anti-meth ad campaign, I would support it. The dangerous manufacture and use of highly-addictive methemphetamine is said to be killing more people and ruining more lives than all other illicit drugs put together (a recent National Geographic article cites a burn hospital in Kentucky in which 2/3 of patients are there because they caught on fire making meth). Heavy use is known to kill billions of brain cells, while scientists debate (and are generally skeptical) that marijuana does the same thing. Meth causes overconfidence, desperation and mania wheras marijuana causes calmness, hunger and laughing spells. So, where are all the meth ads?



  1. Yes, the truth ads are quite absurd. I was just complaining today about the one where they attempt to smear the tobacco companies by pointing out how employees refered (negatively) to their customers in internal documents. I mean, is this really relevant, and would it lead anyone to stop smoking? Has anyone in the history of the universe ever decided to start smoking based on the notion that the Tobacco companies respect them as an individual? I think the truth folks are running out of ideas…

    Comment by lackingquality — December 30, 2005 @ 10:54 am | Reply

  2. yes, the pot ads are the most rediculous. misleading & silly.

    Comment by randomcha — December 30, 2005 @ 2:01 pm | Reply

  3. really?

    A study commissioned by the American Legacy Foundation says anti-smoking advertisements aimed at teenagers are having the opposite effect. The study’s findings, which were published in this month’s American Journal of Public Health, show Philip Morris’ “Think. Don’t Smoke.” youth anti-smoking campaign garnered more favorable feelings toward cigarette smoking, making it more likely kids will smoke in the future, whereas ALF’s “truth” ads were consistently connected with anti-tobacco thoughts and values.

    The truth® campaign, launched in February 2000, is the largest national youth smoking prevention campaign and the only national campaign not directed by the tobacco industry. The campaign exposes the tactics of the tobacco industry, the truth about addiction, and the health effects and social consequences of smoking – allowing teens to make informed choices about tobacco use by giving them the facts about the industry and its products.

    The American Journal of Public Health published findings in March 2005 crediting truth® with accelerating the overall decline in youth smoking by 22 percent in the campaign’s first two years, 2000-2002. This translates to 300,000 fewer youth smokers in 2002 due to the truth® campaign.

    Comment by Anonymous — December 30, 2005 @ 9:16 pm | Reply

  4. AMEN.

    Have you seen the anti-marijuana ad where they show a kid with his fist stuck in his mouth and a woman standing behind him says, “Yesterday, Zach’s friends told him he should try pot, and he did. Today, they told he should try to fit his fist in his mouth, and he did. DON’T GIVE IN TO PEER PRESSURE!”

    It’s the stupidest fucking thing I’ve ever seen. I first saw it while stoned, actually, and literally laughed for at least half an hour.

    Comment by acerbic_wit — December 30, 2005 @ 9:17 pm | Reply

  5. I think the TRUTH ads for cigarettes, no matter how ludicrous some of them may be, are important to have airing. My father got diagnosed with lung cancer yesterday because he smoked for 30 years, and its important that organizations like TRUTH continue to drill into kids heads, who will understand the point that TRUTH is trying to get across, that smoking is awful for their health, and hopefully prevent many of them from ever touching a cigarette. So many more people use cigarettes, and will start using cigarettes in the future, than illegal drugs like meth. I’m not saying that ads shouldn’t be made to raise awareness for the problems that drugs like meth cause, but TRUTH is doing something good with their campaigns and you shouldn’t rip them for that.

    Comment by Anonymous — December 30, 2005 @ 9:32 pm | Reply

  6. Wow, that kind of stupidity is on par with that of the people who want to censor smoking from film and television.

    Comment by jk2703 — December 31, 2005 @ 5:19 am | Reply

  7. Yeah, the Truth campaign is pretty stupid. I gave up paying them any attention when they came up to me and a friend of mine smoking on the street and asked him if he’d mind putting aside his cigarette for a moment because they really liked his look and wanted him in their ad.

    Comment by not_a_freak — December 31, 2005 @ 8:55 am | Reply

  8. I think the truth campaign is, in general, pretty funny and a needed start to anti-smoking ads for kids, teens, adults, etc… It doesn’t always have to be spot on to at least remind people about not smoking. I mean, smoke if you want, but it’s good to have some ‘smoking isn’t cool’ messages out there too. Plus–the connection is funny! Smoking is like sucking a cows ass! That is funny–so is kissing a smoker like sucking a cow’s ass? Ha ha ha ha ha! I feel so self righteous right now I just can’t believe it! : )

    Comment by Anonymous — January 1, 2006 @ 2:59 am | Reply

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